What will change now?
In the world of AI, it’s now time to get back to the roots. Word HoYi means 'Yes' in Uttarakhand. It's a Yes, towards change. HoYi is on a mission to fix this broken food chain with amazing flavours through a network of small farmers using only fresh and natural ingredients produced locally. So now it's time to become a changemaker and switch to handmade goodness so that you not just drive change in your food but also in society at large.
Who are the Founders?
Every jar of HoYi starts with an army of women farmers in the hills of Uttarakhand. They may not know machine learning, but they know exactly what real quality tastes like. The kind that comes from generations of hands working the same soil, the same orchards, the same recipes passed down like heirlooms.
Dhruv Joshi and Brijesh Kaira, co-founders and close friends, started HoYi with a simple question. Why does the person who grows our food never meet the person who eats it? Somewhere between the farm and the fridge, that connection got lost, replaced by middlemen, shelf lives, and labels that tell you everything except who actually made your food. They wanted to bring that connection back.
So they packed their bags and headed to the hills. They sat with the didis who've spent lifetimes turning fruit into something extraordinary, learning the craft one jar at a time.Together, they're closing a distance. Between the hands that grow and the hands that eat. Between the mountains and your kitchen table.
This is HoYi. Two friends, one mission. Bringing the highest quality, straight from the farmer to you.